1.5 Use
The personal information you provide is used for purposes related to our primary business operations. Examples of when your information may be used include:
(a) providing you with the products and services you have requested;
(b) administration needs in relation to providing you with products and service, including your account;
(c) dealing with requests, enquiries or complaints and other customer care related activities;
(d) verifying your identity;
(e) informing you about our products and services;
(f) assisting you to use functionality on the website or services;
(g) processing any purchases of services that you may make through us or this site, including charging, billing and collecting debts;
(h) making changes to your account(s);
(i) responding to any queries or feedback that you may have;
(j) conducting appropriate checks for credit-worthiness and for fraud;
(k) preventing and detecting any misuse of, or fraudulent activities involving, this site, the services or software;
(l) conducting research and development in respect of our services;
(m) gaining an understanding of your information and communication needs or obtaining your feedback or views about our services in order for us to improve them;
(n) maintaining and developing our systems and infrastructure, including testing and upgrading of these systems;
(o) marketing our products and services generally; and
(p) carrying out any activity in connection with a legal, governmental or regulatory requirement imposed on us or in connection with legal proceedings, crime or fraud prevention, detection or prosecution;
and for any other purpose reasonably considered necessary or desirable by us in relation to the operation of our organisation.
We may also use personal information for purposes (as would be reasonably expected by you) in connection with those activities described above. We will not use your information for purposes other than as described in this privacy policy unless we have your consent, or there are specific law enforcement, public health or safety reasons.